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Webcast vs. Webinar: What’s the difference?

 

 

Here’s how Webopedia defines Webinar:

Short for Web-based seminar, a presentation,lecture, workshop or seminar that is transmitted over the Web.

A key feature of a Webinar is its interactive elements — the ability to give, receive and discuss information. Contrast with Webcast, in which the data transmission is one way and does not allow interaction between the presenter and the audience.

AND… Here’s how Webopedia defines Webcasting:

(v.) (1) To use the Internet to broadcast live or delayed audio and/or video transmissions, much like traditional television and radio broadcasts.

For example, a university may offer on-line courses in which the instructor Webcasts a pre-recorded or live lecture, or an enterprise may Webcast a press conference in lieu of or in addition to a conference call. Users typically must have the appropriate multimedia application in order to view a Webcast.

(2) To use push technology, to send Web-based information to an Internet user.

(n.) The data transmission that results from one of the above methods.

Netcast is another name for Webcast.

SO… In a nut shell…

The main difference between a webinar and a webcast is that a webinar is a live and interactive, online meeting, while a webcast is a "one to many" multi-media transmission, with limited interactivity, if any at all.

Webinars allow everyone in the online meeting room to participate and interact, just like in a hotel or classroom setting, except attendees login from anywhere in the world, just as long as they have a computer with an Internet connection.

Obviously, one of the the real advantages of hosting Webinars is that they allow you to reach a world-wide audience from the comfort of your home or office, while saving thousands of dollars in unnecessary hotel and travel costs.

Many people use Webinar and Webcast to describe the same thing, even though they are not the same, and this tends to confuse people. So I hope reading this has cleared up any confusion you may have had.

Just remember, a webinar is live and interactive, while a webcast is usually pre-recorded with little to no interactivity…

Does that make sense?… Good!

There is one more industry term I want to discuss before I wrap this up, which is, "On Demand Webcast."

When you hear the term “on-demand” what do you picture in your mind?

Exactly!

You can get access any time you want. An on demand webcast is simply a recorded Webinar, or other form of multi-media that has been repurposed and published for “on demand” viewing over the Internet.

On-demand Webcasts are powerful because you can make them available to your students, clients and prospects for self-paced e-Learning and viewing.

Many companies, authors, speakers and coaches create learning modules or a series of on-demand, self-paced tutorials. They can be part of an on-going curriculum, or they can be leveraged as a passive revenue stream.

In my humble opinion, you really shouldn't be concerned with the nuances of Webinar vs. Webcast right now because they both have their appropriate place in your marketing funnel. And there’s no doubt in my mind that you already recognize several possibilities to leverage these powerful tools into your marketing mix, your product or service, and/ or your delivery and support.

An excellent question you should be asking yourself right now is this…

"How can I use this powerful technology to take my business to the next level?"

And the answer is… What do you want to do?

  • Increase your sales?
  • Grow your revenues?
  • Capture and convert more leads?
  • Boost your brand?
  • Position yourself as an expert?
  • Reach a global audience?
  • Create new and passive streams of income?
  • Leverage your time? Make more money?
  • Have more fun in your business?

I am going to assume that at least one or more areas on that list is a resounding "YES" for you. And hosting live Webinars, as well as producing on demand webcasts can definitely get you there faster and more cost-effectively than any other medium… if you know what you’re doing.

Remember… producing an on demand webcast is as simple as recording and publishing your presentation, whether you have an audience of one, one hundred, or even no audience at all!

AND contrary to popular belief… you don't have to spend a fortune on fancy recording software, or pay your web conferencing service provider outrageous pay per view fees in order for your prospects, customers and website visitors to watch them.

In fact, with a 3 user Web Meet Live online meeting room, not only can you host unlimited monthly meetings, you can also use as a recording studio to produce unlimited webcasts for just $27.00 per month. You can check out our unlimited monthly use conference room pricing on our website at www.webmeetlive.com/web-conferencing-monthly.html

Want to jump in and get your feet wet? Don't know where to start?

I've got you covered!

Click Here to Access my Two Part Recorded Webinar (a.k.a. On Demand Webcast) entitled…

"How To Effectively Use Webinars, Web Conferencing & Webcasts To Support Your Customers, Establish Rapport With Your Prospects, Get More Clients, Make More Money & Have More Fun In Your Business!"

Hope to speak with you soon!

Tim Romero
Owner – Founder 
Web Meet Live Web Conferencing

P.S. Got questions, contact us!


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